SEO and AI search, explained plainly
Guides written by our strategists for Australian business owners — no fluff, no recycled listicles.
- AI Search11 min
AI Overviews SEO: How to Get Cited in Google's AI Answers
A practical AI Overviews SEO playbook for Australian businesses: how AI Overviews pick sources, the content structure they lift, the schema to ship, and how to measure citations.
Read article - AI Search10 min
LLM SEO: How to Get Cited by ChatGPT, Gemini and Perplexity
An LLM SEO playbook for Australian businesses: how large language models retrieve sources, the content and entity signals that earn citations, crawler access rules, and how to measure AI mentions.
Read article - AI Search9 min
How AI Is Changing SEO in Australia
AI Overviews, ChatGPT and Perplexity are answering queries before the click. Here is what that means for Australian businesses and what to change now.
Read article - AI Search8 min
Google AI Overviews: A Practical Guide for Business Owners
What AI Overviews are, why they appear for your keywords, and the concrete steps that get your business cited inside them.
Read article - Local SEO10 min
The Local SEO Checklist for Australian Businesses
A 24-point local SEO checklist covering Google Business Profile, suburb pages, citations, reviews and LocalBusiness schema.
Read article - eCommerce SEO11 min
Shopify SEO Guide for Australian Stores
Collection architecture, product schema, feeds and internal linking — the Shopify SEO work that actually moves organic revenue.
Read article - Strategy7 min
How Much Does SEO Cost in Australia?
Realistic SEO pricing for Australian small and medium businesses, what drives the number, and how to tell value from cheap.
Read article - Technical SEO8 min
Core Web Vitals: What Actually Moves the Needle
A no-nonsense guide to LCP, INP and CLS for business websites, with the fixes that deliver most of the gain.
Read article
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