30 June 2026 · 10 min
Local search is still the highest-intent channel available to Australian service businesses. This is the order we work through it for every new client.
Google Business Profile
Verify the profile, choose the most specific primary category, and add every relevant secondary category.
Complete services, attributes, hours, and service areas. Post weekly. Answer questions with your own Q&A entries.
Upload real photos monthly — geotagged, named descriptively, and never stock.
Site architecture
One page per service. One page per major suburb or town. Never duplicate copy between them — unique local content is the whole point.
Link suburb pages to the relevant service pages and back, and keep them within two clicks of the homepage.
Trust and proof
Build a review engine: a request sent after every job, with a direct review link.
Fix citations across the main Australian directories so name, address and phone match exactly.
Add LocalBusiness and Review schema, and display genuine reviews on-page.
Key takeaways
- — Category selection is the single highest-leverage Google Business Profile setting.
- — Duplicated suburb pages actively hurt — unique local content wins.
- — A systematic review request process beats one-off campaigns.