Conversion Tracking & Analytics
GA4, data layer and conversion tracking set up properly, so ad platforms and reports finally match real sales.
- GA4 and Google Tag Manager implementation
- eCommerce data layer for Shopify and WooCommerce
- Lead, call and form conversion tracking
- Tracking audit and attribution reporting
Our approach to conversion tracking & analytics
Every engagement follows the same disciplined sequence, tuned to your market and competition.
- 1
Audit & research
Technical crawl, competitor gap analysis, keyword and AI-citation research for your market.
- 2
Foundations
Site architecture, Core Web Vitals, schema, indexing and metadata cleaned up first.
- 3
Content & authority
Commercial pages and supporting content, plus links and brand mentions that build trust.
- 4
AI readiness
Entity clarity, structured data and answer-shaped content so AI engines cite you.
- 5
Measure & compound
Monthly reporting on rankings, traffic, enquiries and revenue — then we double down.
What's included
- Keyword Research
- Content Creation
- Technical SEO
- Backlinks
- Authority Building
- Local SEO
- Google Business Profile
- Monthly Reporting
- AI Search Optimisation
- Competitor Analysis
- Website Improvements
- Continuous Optimisation
Conversion Tracking & Analytics questions
Usually a mix of missing or duplicated events, broken data layers, consent loss and different attribution windows. We audit every event, fix the gaps and document how each number is counted.
Ready to be found everywhere people search?
Book a free 30-minute strategy session. You will leave with a clear picture of your Google and AI search opportunity — no obligation, no jargon.