Server-Side Tracking
Recover the sales and leads your pixels miss. First-party, server-side tracking that beats iOS, ad-blockers and consent loss.
- Server-side Google Tag Manager on your own subdomain
- Meta CAPI, Google Enhanced Conversions, TikTok Events API
- First-party cookies and event deduplication
- Consent Mode v2 and Privacy Act-safe setup
Our approach to server-side tracking
Every engagement follows the same disciplined sequence, tuned to your market and competition.
- 1
Audit & research
Technical crawl, competitor gap analysis, keyword and AI-citation research for your market.
- 2
Foundations
Site architecture, Core Web Vitals, schema, indexing and metadata cleaned up first.
- 3
Content & authority
Commercial pages and supporting content, plus links and brand mentions that build trust.
- 4
AI readiness
Entity clarity, structured data and answer-shaped content so AI engines cite you.
- 5
Measure & compound
Monthly reporting on rankings, traffic, enquiries and revenue — then we double down.
What's included
- Keyword Research
- Content Creation
- Technical SEO
- Backlinks
- Authority Building
- Local SEO
- Google Business Profile
- Monthly Reporting
- AI Search Optimisation
- Competitor Analysis
- Website Improvements
- Continuous Optimisation
Server-Side Tracking questions
Instead of relying only on browser pixels, conversion events are sent from a first-party server you control to Meta, Google Ads, TikTok, GA4 and other platforms. Ad-blockers, Safari ITP and iOS restrictions block far less of that data, so platforms see more of your real sales and leads.
Ready to be found everywhere people search?
Book a free 30-minute strategy session. You will leave with a clear picture of your Google and AI search opportunity — no obligation, no jargon.